Ms Lim Sau Hoong was appointed as a director on 5 February 2018.
Ms Lim is currently an Independent Director of Ascendas Real Estate Investment Trust, NTUC Fairprice Co-operative Limited, board member of NTUC FairPrice Foundation and Chinese Development Assistance Council. She was previously the CEO and Executive Creative Director of 10AM Communications, an advertising agency which she founded in 2000. Since its founding, 10AM has amassed more than 300 awards including Cannes, the British Designer & Art Directors club, the One Show,Clio and Communication Arts. Before the founding of 10AM communications, she headed the creative teams for 12 years in both Ogilvy & Mather (Singapore, Beijing & Shanghai) BBDO Asia (Singapore), and garnered more than 500 awards for the two agencies.
Known for her unique creative talent, Ms Lim was identified and specially invited to join the Planning Committee for the 2008 Beijing Olympics’ Opening Ceremony as visual advisor. Playing a key role, she has contributed to the success of the Beijing Olympics. From 2008 to 2010, Ms Lim then chaired the Shanghai World Expo 2010 Singapore Pavilion Advisory Panel and later headed the Speak Mandarin Council (Singapore) from 2008 to 2011. She is also a Member of the Singapore50 Culture and Community Committee, and 5th Singapore Note and Coin Advisory Committee. Through nomination, she was recognized as one of Singapore’s top three most influential persons in media, marketing, and advertising..
Ms Lim holds a Diploma in Education, Institute of Education and Bachelor of Arts (Honours) at National University of Singapore.
Ms Chong Chiet Ping
Ms Chong Chiet Ping was appointed as a director on 1 April 2019.
Ms Chong had worked for 33 years with Hewlett Packard holding various positions with the last being Senior Vice President of Operations, HP Asia Pacific. She has been involved in setting up operations and factories in China, Japan, Australasia and India amongst others. Her experience in operating in all the countries in Asia Pacific, especially China and India, has provided her deep insights into how businesses can run in the Asia Pacific region.
Having worked as a consultant for 2 full years to the top management of the largest white goods corporation in China, her focus was on restructuring the organisation and business processes.
Ms Chong has been involved with the start-ups eco system in Singapore since 2010. She is currently a partner with Green Meadows Accelerator Pte Ltd (Enterprise Singapore’s co-investment partner) and Small World Accelerator Pte Ltd (another co-investment partner of Enterprise Singapore), which are part of the SG Equity programme under Enterprise Singapore. The focus of these accelerators is investments into deep tech startups space – Advanced Manufacturing and Engineering, Novel materials and Photonics, IOT, Clean / Green tech etc.
She had served on the board of Razer Inc from 2007 to 2014. Currently, she is an independent director of Ascendas Fund Management – a manager of SGX listed Ascendas Reit. She is also involved in the board of several of her investee companies, including Third Wave Power Pte Ltd and Nucleus Dynamics Pte Ltd.
Ms Chong holds a Diploma in Electronics and Electrical Engineering, Singapore Polytechnic.